Why doesn't my Web site show up higher in Google? Print

To perform well with any search engine requires constant monitoring and needs a professional that works with search engines on a regular basis. A recent comment by a Google executive indicated that Google makes several changes a week to its complex mathematical formulas that rank your Web site.
There are some elements that you can control on your Web site so that your Web site performs well with the search engines. One of the most important elements is making sure that the title tags (that is the text in the blue bar across all browsers) and the headings on each of your pages is appropriate and relevant for the product and service you are featuring.