What is Search Engine Optimization (SEO)? Print

It is a process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. Then the search engines, such as Google, yahoo can easily catalog the information in their Web site. When someone uses a search engine to search on a specific product or service, a well optimized Web site will show up on the first few pages of the search. Search Engine Optimization is an important part of a regular marketing routine.