Should I build a website or an app? Print

Of course, it depends on your goals. In both cases, you can deliver your site on multiple device platforms by using the standard Web stack of technologies (HTML/CSS/JavaScript). However, an advantage of a Web app is that it looks like a native application to users they can launch it from their home screen or desktop, without having to find a bookmark or remember a URL. This means they are more likely to use it and keep returning to it than a website.